Understanding the full content cycle
More important that the services Excolo provides is the philosophy underlying its processes. Content is the carrier medium for communication. The creation of valuable content requires an understanding of the purpose and psychology of communication.
With everyone now empowered to publish, the world is suffering a surfeit of content. Most is chaff.
To craft content of value – content that informs – we must start from the fundamental principles of communication. We must understand the reasons each party would partake of the conversation. We must understand how they think.
Only by approaching content governance from the perspective of collaborative communication can we hope to bring value to our audience, and to our own organisations.